Express is a clothing brand for men and women, and it is known for its trendy styles.
Whether you want to look confident or update your wardrobe, you don’t have to look too far. There are lots of Express clothes and accessories that can help you reach your goal. All these without eating deep into your pocket.
Like you, some people question whether or not Express is a good brand. This article will explain everything you need to know about this brand. You’ll also get to decide whether or not it is right for you.
What is Express?
There’s so much to say about the brand Express, but one that sure stands out is that it’s a go-to whenever you need a wardrobe refresh. Founded in 1980, Express has been a leading American fashion and accessories brand for men and women.
It evolved from its first store in Chicago’s Water Tower Place to having over 600 stores in the US and Puerto Rico. This includes its factory outlet locations.
Express is what you’re likely to think of when you need everything from business, casual, business-casual, and wardrobe essentials.
Although it’s not the oldest clothing retail brand available, it’s hard to deny its role in the fashion-forward apparel industry. Sadly, it’s not been all rosy for the company either as it has had its fair share of ups and down.
A worthy mention is when Express made the headlines in the Wall Street Journal following its decision to close about 100 stores by 2022. This move is expected to help the company cut costs by up to $80 million within three years.
Other areas of concern for the company include the decline in foot traffic, online competition, and rival brands.
You may ask, ‘so what does this mean for Express shoppers?’ The store closure is not expected to happen all at once. In his statement, the present Chief Executive Officer, Tim Baxter said, “This will of course take some time, but we have a clear path.”
Why is Express a good brand?
There are a few things that make express a good brand.
Quality and versatile products
Aside from being one of the most popular and well-known brands in the world, Express is known for its quality products and wide range of styles.
Most people consider the company to be a high-end brand, and some of its products are more expensive than other brands. Express has a wide range of products, including clothing, accessories, and home decor, which is why people love them.
Stable online presence
Express has a strong online presence, with a website that makes it easy to shop on the go. They also have features that make the platform safe and easy for users to track their orders online.
To do this, you’ll have to click on ‘My account,’ and then ‘Order history’ to check all the orders you’ve placed via the website. If your order history is not yet fully updated, you can click on ‘Order status,’ to track your current order. It’s that simple.
As great as this is, there’s something else you should know. As regards its online credibility, according to Sitejabber, a review platform, Express has a rating of 2.18 out of 387 reviews.
This implies that not many people who gave their opinion on the brand consider it a very good one. The brand also ranks 80th on all general apparel sites, which isn’t so much of a good thing either.
However, as I mentioned earlier, Express has had its fair share of struggles, but overall, it’s still a good and pocket-friendly brand. Also, with its new CEO, a lot is expected to improve.
Express customer service is applaudable. Issues are resolved promptly, and they are easily accessible when you need them. Despite the challenges the brand has faced in recent years, this is one aspect they have always stayed true to.
SEE: Why Is Supreme Brand So Expensive?
What age group is Express clothing for?
Express targets the younger demographics between 20-30 years.
This is seen in both their male and female lines. The clothes are trendy and fit well with the current fashion trends.
Some of their items are also affordable, making them a popular choice for those who are looking for fashionable clothing on a budget.
Is Express clothing good quality?
Yes, it is.
If you plan to shop at Express either online or through their walk-in stores, one thing they rarely compromise on is the quality of their clothes.
However, like any other clothing company, the quality of Express clothes will also depend on how well you take care of them. If you follow the washing instructions and take proper care of your clothes, they will last long.
Are Express shoes good quality?
Moderate quality is how I’ll describe Express shoes.
You’re not going to find top-of-the-line construction or materials, but you will find affordable and stylish shoes.
You’ll also observe that their shoes hold up reasonably well over time, but you may only get a few seasons out of them before they start to show wear. Overall, I think their shoes offer a good value for the price.
Is Express a fast fashion brand?
Yes, it is.
Express is a clothing retailer that offers trendy, affordable clothing for young adults. Express is known for its fast fashion, which means it is swift to produce clothes inspired by the latest fashion trends.
This allows the company to keep its prices low and its clothes affordable for its target market. Express also offers a wide range of sizes, which makes it a good option for people of all body types.
SEE: Find From Simple to Grand Evergreen Gift Ideas for Women Here
Where is Express clothing headquarters?
The company’s headquarters is in Colombus Ohio.
Is Express a luxury brand?
No, it isn’t.
In a generic sense, people refer to Express as a luxury brand because some of its clothes can be very pricey, but it still doesn’t fit into the real meaning of high-end brands like Gucci, Yves Saint Laurent, Chanel, etc.
Is Express still around?
Yes, it is.
The brand is still standing strong 42 years after its inception. While it has had its highs and lowest lows, many still shop for their casual and everyday wear from Express. And the brand still produces classic pieces every year.
Is Express the same as American Express?
No, it isn’t.
Express is an American fashion retail provider, while American Express is a multinational cooperation that specializes in issuing credit cards to personal, small business, and corporate bodies.
Many factors contribute to how good or bad a brand is. In the case of Express, some key things to look at include style, quality, and price.
The brand is popular for offering stylish clothing options for both men and women since its inception in 1980. Besides, the company designs and manufactures its line of apparel, which it sells via its brick-and-mortar stores and its official website.
In recent years, Express has expanded its size range to better accommodate more body types.
In terms of quality, I’ll say Express products are of moderate quality. The reason is it operates a fast-fashion model, which can be harmful to the environment.
For the price, it’s moderately affordable and varies depending on what you want.
Thanks for reading.
Need more style and brand guides? Find them here on Africana Fashion.