Russia is one of those countries where everything that comes in and exit is regulated for quality purposes and assurance. As a result, it is difficult to understand why Russians wear Adidas over other brands.
Could it be that the designs are simply too good to pass up, or that the products are in high demand, or maybe it’s because of their superior quality?
All of these are reasons why you should read this article. I will explain why Russians wear Adidas shoes, among other things.
What Adidas products do Russians like the most?
The Adidas athleisure set, which consists of a tracksuit and sneakers, is the most popular among Russians. This outfit became a fan favorite in Russia because of the Olympics in Moscow (1980) and Seoul (1988).
SEE: Can You Wear Nike With Adidas All The Time?
Why do Russians wear Adidas shoes?
1. Olympics competition
Due to the Moscow Olympics in 1980 and Seoul Summer Olympics in 1988, Adidas sportswear saw a rise in popularity in the USSR.
Consequently, Adidas was one of the first international companies to gain popularity as the Soviet citizens would go on to see three-striped tracksuits, footwear, and shorts on television due to the provision of athleisure kits to the USSR’s Olympic teams.
In order words, the supply of these apparel and shoes from Adidas saw the beginning of the company’s relationship with Russia.
After this time, Russian citizens began to embrace the brand for all its products, not limited to sporting wear only.
2. A symbol of status
Russia became more cosmopolitan after the USSR fell, and everyone started wearing Adidas.
Since these shoes and garments were shown on television and worn by prominent Russians, public interest in the products grew.
Everyone desired one, making getting the brand products hard, but once acquired, it served as a symbol of status and enabled its wearer to flex on the common folk.
SEE: Do Nike Shoes Run Small Or Big Or True To Size?
When did the Russians start wearing Adidas?
During the 1980 Moscow Olympics, Russia began wearing Adidas. It started with the Soviet country’s athletes wearing Adidas before it quickly became popular with its citizens.
How prevalent are Adidas shoes in Russia?
Adidas was the most popular sportswear brand in Russia in 2021, accounting for 15% of total sales, with Nike coming in second with 11.2%. This gives you a close look at how loved and accepted the company’s products are in Russia.
Is Adidas a Russian company?
No, it is not.
Adidas is a German global corporation that creates and produces footwear, apparel, and accessories. It was established in Herzogenaurach, Bavaria.
Can you wear Adidas shoes in Russia?
Yes, you can. Adidas is a popular fashion brand in Russia, with many consumers all over the nation.
SEE: Get A Chance To Win A Pair Of Vans Shoes Worth $85
FAQs
Is Adidas selling in Russia?
No, it is not.
Adidas announced that it would halt sales in Russia due to the ongoing international dispute between Ukraine and Russia, reducing its projected revenue and profit by 1%. Before this, the company operates about 500 stores in Russia and the former Soviet states.
What does Adidas stand for?
Adidas stands for the name of two brothers in the person of Adolf Dassler and his elder brother Rudolf whose real names are Gebrüder Dassler Schuhfabrik.
What do the 3 stripes of Adidas mean?
The Adidas logo’s three stripes stand in for a mountain, symbolizing the obstacles people must surmount.
Why are Russian Slavs obsessed with Adidas?
Slavs are attracted to Adidas because its trademark three stripes subtly depict the Holy Trinity, which is one aspect of faith that appears to be able to bridge the ancient divide between Orthodox and Catholic churches, therefore, uniting all Slavs.
Why does Adidas have 2 different logos?
Adidas has added more logos rather than altering them permanently. Adidas Originals products use the Trefoil logo, while products with tech or sports focus use the mountain logo.
Conclusion
If you ever go to Russia, you will notice that Adidas is very popular and the people’s favorite.
All this came to bear after Adidas designed some very nice tracksuits for Soviet athletes during the 1980 Olympics in Moscow. As a result, Adidas became a permanent fixture in Russia.
Consequently, many citizens embraced the brand, and it quickly became one of the country’s most sought-after sportswear companies.
Thanks for reading.
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